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FIBRo (Rental Case Study)

Critical Stats
Client: Fibro Inc. Rockford, IL
Project Type: 20’ x 20’ - Custom Inline Rental Exhibit
Event & Locations: International Manufacturing Technology Show (IMTS); Chicago, IL

Goals & Objectives

Fibro Inc. came to Valley with one, clear objective…to make a very bold statement at an otherwise conservative trade event of over 1,200 exhibitors.

Solution

Keeping corporate brand standards in-tact, we created a 20’ x 20’ display using an integrated panel system with modern aluminum extrusion. These materials, along with a striking color scheme, established an exhibit with a very trendy yet industrial look and feel.

Results

Feedback from customers indicated that Fibro’s new and modern image, combined with unconventional flooring colors, helped attract show attendees to the booth space.