Critical Stats
Critical Stats
Client: Aqua-Aerobic Systems, Inc. Rockford, IL
Project Type: Custom Rental Exhibit
Event & Locations: WEFTEC (Water Environment Federation & Technical Exposition Conference)
Goals & Objectives
Aqua called on Valley to provide a solution for their exhibit needs. They posed a challenge to move away from the traditional format of displaying product to showcasing their entire array of systems... a challenge, indeed, due to the physical size of Aqua's products. The ultimate objective of this exhibit was to focus attention towards four scaled-down models that showed Aqua's products and systems in their working environment allowing customers and prospects to easily visualize a complete treatment system. In addition, Aqua's objectives were to create a more interactive environment without adding more booth personnel.
Solution
Valley's solution was an innovative exhibit design that provided a dramatic corporate identity for Aqua and further created a welcoming setting within it. The exhibit featured low-profile, custom kiosks that provided an interaction point with their attendees via touch screen PowerPoint demonstrations. Additionally, focus was brought to the four process models through gigantic towers with fabric graphics and dramatic lighting as a visual guide. This helped to segment the exhibit into Aqua's key areas of expertise and solved any issues with the flow of attendee traffic.
Valley provided a turn key project including design, build, graphic production, transportation, show site supervision and labor and all other show services.
Results
The results of this exhibit were hugely successful. Aqua attracted the largest amount of visitors in the history of their exhibitions at WEFTEC and continues to cultivate sales opportunities from their efforts at the show.
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Our customers are "OUR BEST"
sales people.
Since 2001, Valley Expo and Displays has provided Aqua-Aerobic Systems, Inc. with first-class service - from technical and creative talent to providing a high-quality end product. Valley Expo's commitment to quality, and understanding the importance of corporate image has resulted in Aqua-Aerobic ranking in the top 20 out of nearly 800 exhibits for "Most Remembered Exhibit" at our annual wastewater treatment show. We look forward to our continued partnership with Valley Expo and Displays - they know how to make us look good.
Cheryl
Aqua-Aerobics
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