Critical Stats
Client: APP, Chicago, IL
Project Type: 30' x 30' - Custom
Rental Exhibit
Event & Locations: ASHP
Goals & Objectives
As a long-standing client, APP asked Valley to produce and new exhibit that would effectively reintroduce their name and identity at ASHP's Mid Year Meeting. The exhibit had to be dynamic and cutting-edge, yet clearly showcase the company's extensive product line.
Solution
The end product was a 30' x 30' custom rental exhibit. It featured four dramatic corporate identity tower structures that communicated APPs' new identity, plus 2 outlying product kiosks, a large central reception and a state of the art lighting package. A 15’ square x 4’ high hanging banner was centered over the space to draw attention from any position on the floor.
The APP exhibit was a turn key project provided by Valley, including design, build, graphic production, transportation, show site, supervision/labor and all show services.
Results
APP experienced an overwhelming amount of attendees to their exhibit during the show. The new corporate image was embraced, and more one-on-one time was spent with attendees discussing the new product lines and customer needs.
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