Critical Stats
Client: Abraxis Pharmaceutical Products,
Chicago, IL
Project Type: 30' x 30' - Custom
Rental Exhibit
Event & Locations: ASHP, Anaheim, CA
Goals & Objectives
As a long-standing client, Abraxis asked Valley to produce
and new exhibit that would effectively introduce their new
corporate name and identity at ASHP's Mid Year Meeting.
The exhibit had to be dynamic and cutting-edge, yet clearly
showcase the company's extensive product line.
Solution
The end product was a 30' x 30' custom rental
exhibit. It featured four dramatic corporate identity fabric
structures that communicated Abraxis' new identity,
plus 4 outlying product kiosks, 20' tall, for more effective
branding, product information and literature distribution.
A centralized structure was created to provide both intense
directional lighting effects and more appropriate lighting
for the reception area and the 15' custom serving bar.
The Abraxis exhibit was a turn key project provided by Valley,
including design, build, graphic production, transportation,
show site, supervision/labor and all show services.
Results
Abraxis experienced an overwhelming amount of attendees to
their exhibit during the show. The new corporate image was
embraced, and more one-on-one time was spent with attendees
discussing the new product lines and customer needs.
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