Critical Stats
Client: MGM Mirage, Las Vegas, NV
Project Type: Portable/Modular Exhibit
Event & Locations: National Trade Shows for Diversity Program
Goals & Objectives
Aggressive growth coupled with a series of acquisitions and mergers forced MGM away from their outdated pop-up exhibit towards an improved mobile marketing program and a heightened corporate image.
Solution
The solution was a unique, hybrid design created by Valley’s in-house team. We delivered a clean, professional and modern exhibit complete with custom laminated surfaces and custom-designed graphics. The end product was completely portable to support the mobile marketing program and visually upheld MGM’s corporate brand amidst their rapid growth.
Results
MGM Mirage overwhelmingly approved the new look of their display and was proud to unveil it in 2006 at major industry events.
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