Critical Stats
Client: InPro Corporation, Muskego, Wisconsin
Project Type: 10' x 20' – Custom
Inline Exhibit
Events & Locations: KBIS 2007, New Product
Launch More
Goals & Objectives
An acquisition by InPro brought on the launch of it new Decorative
Surfaces Division. This brought their trade show program
to new shows and in turn a new set of challenges. InPro
goal was to create a presence with same level of professionalism
and product demonstration that their current exhibit program
offered to its existing divisions. Valley thus embarked
on the design for a new 10' x 20' cubic content KBIS
exhibit that would do just this, and be at the show in 30 days.
Solution
Valley created a showroom atmosphere that allows the products
to be highlighted in a traditional well lit setting. A
multi tiered pillowed ceiling created an intimate setting that
also carried flexible down lighting. The ceiling was
suspended from an aluminum structure that provided the support
for the back walls and overhead branding. Five vignettes
were build to showcase the InPro Decorative Surfaces represented
end use.
Results
As always, InPro's level of expectations for fit, finish,
style and product promotion were very high. Valley’s
design and attention to details insured that this product exceeded
their expectations and provided return on their investment.
All in less than 30 days.
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Our customers are "OUR BEST"
sales people.
There were three things about our experience with Valley Expo that standout.
First, I was impressed with their persistence, the tenacity of Valley's account and design team to be sure we, the client, were very clear on the project definition and what we wanted the new booth to communicate.
Second, their level of communication throughout design and construction was exemplary. We felt we knew exactly what was happening every step of the way. And when we encountered a 'challenge,' Valley worked closely with us to arrive at a solution.
Finally, in my 30 plus years of marketing, I felt that this booth design and construction process was one of the most worry free I've ever experienced. Valley's design helps us exhibit more products more effectively.
Larry Dronek
InPro Corporation
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