Critical Stats
Client: Metropolitan Builders Association
Project Type: Service Contracting
Event & Locations:Annual Public Trade Show
Goals & Objectives
The Metropolitan Builders Association (MBA) is a not-for-profit trade association that represents over 1,300 companies involved in the construction, development, and remodeling of single and multifamily housing and light commercial property. For the past 23 years the goal has been to bring as many of these companies under one roof to give the consumer an opportunity to speak with multiple vendors have their concerns addressed. The MBA wanted to have a fresh show look and move their MBA booth off the show floor and be centrally located.
Solution
The MBA booth was relocated to the second mezzanine level in which the majority of the attendees would have to pass before getting to the show floor. Valley’s team collaborated closely with the MBA to ensure they conveyed the proper image of their new look and be informative. They want to incorporate a high tech look that was comfortable.
Results
Valley designed a new look that incorporated the high tech look of metal coupled with the homely feel of wood grains. Valley was able to tie in the same look/feel into other components on the show floor which helped the show flow from the second level right on up to the show floor. |
