Critical
Stats
Client: BBI International, Salida, CO
Project Type: Service Contractor
Event & Locations:23rd Annual Workshop and Expo
Goals & Objectives
Having celebrated its 23rd anniversary this year, The International
Fuel Ethanol Workshop is the ethanol industry’s largest
and longest-running conference in the world. Due to
dramatic growth – 100% growth from 2006 to 2007 – BBI
International and Valley were faced with many new challenges
that needed to be overcome quickly.
A few of those challenges were: expanding the necessary exhibit
space numerous times, communicating BBI International’s
global presence as the leader in biomass resources and introducing
BBI International’s Going Green Globally initiative www.goinggreenglobally.com
Solution
Logistically, the increase in new exhibitors led BBI and
Valley to focus on expanding the show floor where the teams
worked relentlessly as the show date drew nearer and nearer. Additional
halls were opened. The general session was moved. And an
international pavilion was created.
As the leader in Biomass Resources, BBI International
challenged Valley’s exhibit design team to make a dramatic
statement with its corporate display which needed to contain
space for each of the four corporate divisions as well as
a private meeting room. Valley designed and built a
two-story structure with an enclosed private meeting room
and an overhead observation deck.
To further introduce and communicate BBI International’s
Going Green Globally initiative, we designed and fabricated
a pavilion created to support multi-directional, personal
interaction. This interactive space effectively communicated
the essential Going Green Globally initiative…a vital
component to BBI’s message and brand.
Results
BBI’s expertise and Valley’s involvement resulted
in the 2007 event being voted into 2007 TradeShow Weeks Fastest
50. Afterwards, Valley was named the convention service contractor
for all BBI International- owned expositions through 2011 and
will continue to cater to both the exhibitors and attendees,
while at the same time sustaining BBI International's brand
and help manage its growth.
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